Many developers don’t speak to users or collaborate with the business. Instead, they work from email threads and ticketing systems.

Remote, outsourced, and offshore developers know this only too well — unclear inputs, delayed feedback, and endless clarification cycles.

Poor quality and low throughput become the norm. Unfortunately, the business pays the price, the very people least equipped to understand what’s going wrong.

These experiences are common, but not inevitable.

When developers know what to do, the right things are built. Excellent software gets shipped. Users become advocates. Stakeholders celebrate.

That’s how better software changes the world.

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