If youโve ever tried selling to an engineer, youโve probably seen the look. That polite but distant expression that says, โIโm listening, but Iโve already decided to ignore this.โ The problem isnโt the product, itโs the approach.
Most sales tactics are too structured. Engineers donโt like being pushed down a funnel. They prefer figuring things out for themselves. Someone recently put it well: โSelling to tech might just be thinking out loud.โ The best way to sell to engineers isnโt a polished script. Itโs an open conversation. Show them something interesting, let them poke at it, and give them space to come to their own conclusions.
I get why people fall back on cold outreach. It feels productive. If you send 20 pitches a day, at least youโre doing something, right? But action for actionโs sake is just a false sense of progress. A hundred generic messages wonโt beat one good discussion with the right person.
So if youโre trying to get through to engineers, forget the pitch deck. Be real, be useful, and let them sell themselves on the idea.